Bing causing a sensation
Bing has sort of sneaked out of the closet while nobody was watching. And we find that it has grown up since we last checked.
We have an internet search engine that has come a long way. I mean a real long way. I am not the only one who is finding it good enough for most normal search purposes.
Plus a couple of very nice features that really set it apart from its competitors – a list of “Related Searches”, and a very nicely done site preview on the search results page.
The Images search also shows some great improvements over the Windows Live Search caterpillar from which this butterfly grew. Again, they have managed to come up with some real points of difference – category options, and very effective ‘similar image’ sub-search.
As a home page, Bing is very attractive. Simple and elegant and uncluttered. But putting that daily picture on there, always a superb and powerful image, is a stroke of pure genius. I have talked to a number of people for whom this has been a significant factor in them choosing Bing.
Maps Search is also looking extremely nice, and seriously rivals anything else out there.
Actually, I can’t think of anything negative to say. Well, apart from the fact that it looks like it will eventually be swamped with advertising – but I guess that is sadly inevitable in this day and age.
Anyway, I am really liking Bing, and wow! I think this is going to make a real impact. I wonder when we will start seeing people using “Bing” as a verb, in the same way that the word “google” is used now.
And then, after all that, I found out today that those of us outside North America, are again the poor cousins. The North American version has even more very cool features that we don’t have (but presumably we will eventually). For example, being able to scroll back to previous days’ default Bing picture. And having a bunch more options available right on the front page.
I really think that Microsoft dishing up a product of this type that is quite as good as it is, has taken a lot of people by surprise. But I have heard that significant numbers of people are already declaring themselves as Bing fans.